Hundreds of runners will today take part in an event in Windermere to complete the last 3.7 miles that Cumbria chef Matt Campbell was tragically unable to finish.
Meeting at 6pm on the A591 pavement outside White Cross Bay Holiday Park, runners will run to Brathay Hall in Ambleside - the base of the Bathay Trust.
A rally for support has been issued via Twitter to gather as many people as possible to take part.
Calling #cumbria runners! Please RT. Who wants to meet on Thur 26 April at 6pm on the pavement of the A591 outside @WhiteCrossBay to run (or walk) the last 3.7 miles of #Windermere marathon route in honour of @mCampbellCHEF to raise money for his charity @Brathay #LetsRunForMatt pic.twitter.com/gtthxDUhgc
— Kingsley Jones (@KingsleyJones) April 23, 2018
Former L'enclume chef Mr Campbell collapsed at the 22.5 mile mark of the race on Sunday.
The 29-year-old, who lived in Kendal, received medical treatment at the scene but later died in hospital.
It comes as tributes have poured in nationally for the chef, who found fame as a contestant on Masterchef: The Professionals in 2017.
Runners will complete the last 3.7 miles of the event in gatherings across the country to support the Lake District's Brathay Trust, Mr Campbell's chosen charity.
Donations on Mr Campbell's online fundraising page for the marathon have tipped £170,000, smashing the £2,500 sponsorship target he originally set.
Simon Rogan, the owner of L'Enclume, the Cartmel restaurant where Mr Campbell used to work, paid tribute.
He said: “Matt worked with us a long time ago, but he showed a lot of promise, was always very inquisitive and had a nice touch.
"Our whole team are very sorry to hear of his passing, and our thoughts are with his family and friends.”
Runners from across the country will turn out to run the 3.7 miles. A Facebook group called Finish For Matt has garnered almost 4,000 members.
Runs will also take place in Cumbria, where local running groups are completing the marathon in Mr Campbell's memory.
Vanessa Strickland from the Carlisle running club, Run Mums, said her group would all be donating £5 to the Cumbrian charity when they run for Matt next week.
She said: "We thought it would be a great thing to run the remaining miles for Matt and the cause he supported.
"I also ran in the London Marathon on Sunday and I was shocked to hear that someone who only lives down the road had died.
"The Brathay Trust is a great cause and we thought it was really important to run in his memory and support the cause he was running for."
South Cumbria running group Jogging Pals are also encouraging runners to get involved in the national event.
Wayne Singleton, run leader at the group, said: "Me and the running community were all shocked by the news of his death.
"I have met Matt and knew his dad so it was emotional for me.
"We are encouraging anyone to get out running the 3.7 miles for Matt and the Brathay Trust."
To donate, visit www.justgiving.com/fundraising/mattcampbell-londonmarathon.
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