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Prominent Cumbrian farmer, Alistair Mackintosh, sees the need for shoppers to Buy British will be ever greater once the UK leaves the European Union.
Alistair Mackintosh "Cumbria looks the way it is because farmers invest their farm payments in land management, and they deliver on the environment, and they deliver affordable food. Quite frankly take that funding away and who's going to produce that food," said Mr Mackintosh, National Farmers' Union delegate and remain supporter.
Today the NFU is holding an emergency meeting of its governing body to discuss how leaving the European Union will affect farming.
"We have to get it right. To think over the next two years we are going to change it and be in a fairly different place, the challenges are immense," said Mr Mackintosh.
According to the Defra website around £89m in farm subsidies came into Cumbria in 2014. So far nearly £74m in farm payments have been made for 2015, although some farmers have yet to receive this.
"I think we all recognise that some sort of support has to go towards agriculture particularly in the short-term. To turn the tap off completely now would be devastating with the industry in crisis," said Mr Mackintosh.
"We still have two years, after that the challenge is where is that support going to come from? Access to the market through free trade is going to be critical," he added.
According to NFU president, Meurig Raymond European Union subsidies for British farmers amounted to £2.4bn - £3bn a year, depending on exchange rates, and help keep the sector afloat.
“The average income of a farmer was just over £20,000 in 2014, and 55% of that was EU money, so that’s how important that money is,” said Mr Meurig said.
Julia Aglionby, executive director of the Foundation for Common Land, says Brexit raises serious concerns for the future of the country's iconic common land, including Blencathra and Scafell Pike in the Lake District.
She says support payments represent over 40 per cent of commoners gross farm income.
"Farmers are paid through stewardship schemes to look after our heritage, but uncertainty now surrounds these schemes." she said. Because of this the foundation has called a meeting in September with the aim of helping shape a new post Brexit future for the Uplands.
The broadcaster says: “No one knows how it will work out. It is the hideous uncertainty of it all..
Eric Robson “But we will carry on, fighting the good fight for Cumbria, attracting business from emerging tourism economies such as China and India.”
Whatever political or economic changes the country undergoes, Cumbria will always have the fells and lakes as its major attraction.
Mr Robson adds: “What happens to the tourism economy depends on whether we become more affordable or less.
“We have to be optimistic. It is the way we have always conducted our business, which is why we are putting £2.6bn into the Cumbrian economy,
“We have every intention to continue to make it a valued and an attractive destination.”
It is estimated that half the hotel workers in the Lake District are from abroad.
There are fears that ending freedom of movement will cause staffing issues, though some hoteliers say that could be made up by taking on seasonal staff from non-EU countries, such as Australia and South Africa.
Mr Robson is keen to counter fears of current staff in the wake of the referendum result.
He says: “There is no suggestion that valued employers of our tourism industry will be put on a bus and sent home.
“What the referendum vote might do is what we saw in the banking crisis upheavals of 2008 and encourage more people to holiday at home.
“We saw a bit of that recently with the uncertainty of the fuel supplies in France.
“The knock-on effect of that was that it encouraged people to stay where they were, knowing what they were getting and what it will cost.
“We have got to carry on doing what we are good at, which is being professional and capturing markets wherever we seem them.
“We have some very dynamic businesses in the tourism sector in Cumbria.”
There were warnings before the referendum that a Brexit vote would have dire consequences for manufacturing.
Eric Martlew Carlisle's former Labour MP Eric Martlew, predicted that the city's Pirelli tyre factory would close “within five years” of a leave vote and Cumbria County Council leader Stewart Young said the result was "worrying" for firms such as Pirelli.
But the tyre maker, now Chinese owned, moved quickly to calm concerns.
It said: “Higher raw material costs should be offset by sterling devaluation and control of operating costs. On balance, [Brexit] should have little or no impact on our continuing operations in the UK.”
Rob Johnston, chief executive of Cumbria Chamber of Commerce, does not believe that the factory, which employs 750 people, is at risk.
He said: “Pirelli isn't here just because we are in the EU but because we have a high quality, skilled workforce. Will they leave? I'm not convinced that will be the case. The cost of moving the plant to Europe would be phenomenal.”
The weak pound should boost exporters, such as Totalpost Services in Alston, a former Queen's Award winner for international trade. Owner and managing director David Hymers voted for Brexit and was delighted with the referendum result.
He said: “From a business perspective we are extremely resilient in this country. My own business has been planning for an either way vote for the last 24 months.
“I'm not worried by the immediate reactions of the stock exchange or the dollar/pound rate, they will bounce back.”
“As time goes on I am hoping that everybody who voted to remain will accept the verdict that has been given on an extremely high turnout. There are lots of good reasons for the result and people just have to get used to it and move on.”
GlaxoSmithKline, in south Cumbria, saw its share price surge six per cent in the aftermath of the referendum, because it derives much of its earnings from overseas – these are worth more in sterling terms because the pound is weaker.
It said: “Although the result creates uncertainty and potentially complexity, we do not anticipate a material adverse impact on the business, group’s results or financial position.”
Graham Haywood, director of Cumbria Local Economic Partnership which has just published an infrastructure plan for the county, thinks it is too soon to say what the effects will be.
Graham Haywood He said: “In our infrastructure plan we identified six or seven priority schemes, all of them are UK funded, assuming that they are funded. We were not looking for EU money towards them.”
These priorities included upgrades to the county's roads – such as a Carlisle southern link road – development of the coastal railway line and improvements at Carlisle Airport.
“They were all subject to getting UK Government funding,” Mr Haywood said. “If the Government had to reduce their overall spending plans because of economic difficulties, then clearly it would make implementing the plan more difficult.
“It could take another direction in that, once we have actually exited, potentially there would be more money available because the UK money that was going to the EU would be staying.
"In that sense there might actually be an opportunity.”
Cumbria has benefited substantially from EU structural funds, including recent initiatives such as the Business Start up Support programme.
Mr Haywood said the funding was “very important” but also “very prescriptive”.
He added: “The north has done pretty well from EU funding. If EU funding goes and it is all UK funding, then there is more for us to bid against.”
He also says there needs to be clarity on what will happen to the £73m of EU funding already allocated to projects in the county.
Keith Little, Cumbria County Council's cabinet member for transport is worried a Brexit-induced recession might lead to further cuts in public spending.
He said: “It will cost £250m to bring all the roads in the county up to A1 standard.”
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