Cumbrian entrepreneur Oliver Nohl-Oser - who was the booted off The Apprentice by Lord Sugar this week - has revealed he wanted the multi-millionaire businessman to help him conquer the world with Cumberland Sausage.
Speaking exclusively to the News & Star the 34-year-old said his business plan was going to focus on expanding his current companies, The Cumbrian Sausage Company and James Alexander Fine Foods.
Oliver, from Milburn, near Penrith, wanted Lord Sugar's investment to take his products to the Far East and license them for sale in places like Singapore, Hong Kong and Australia. He already sells products in Dubai.
However, his investment dreams were shattered on Thursday as he was the third candidate to be "fired" by Lord Sugar as sweet week proved to be a bitter one for the Cumbrian hopeful.
Lord Sugar assigned Oliver as project manager for team Nebula but the group failed to make enough profit in their task, manufacturing and selling sweets.
"It's been terrific, a tremendous experience," Oliver, who now lives in Wiltshire, told the News & Star.
"It's something I had been meaning to apply for now for a number of years and I finally got round to doing it this year. I thought what have I got to lose so I put an application together."
Oliver said the was a lot of pressure on him - and the other candidates - during the show but it has helped him develop skills as a team leader as well as reiterating his strengths in packaging, marketing and sales.
"In the early days I was trading in the markets and the earlier tasks were able to put that into practice," he added.
"There is one potential investor lined up for the business and I'll be meeting with them soon, there's some exciting things to come."
The episode concluded the host telling Oliver his best way of finding a £250,000 investment was on a scratch card.
Nebula decided to opt for traditional confectionery with sticks of rock and fudge as their products.
Oliver worked on the manufacturing team and then rode their tricycle to attract punters.
Their brand Suck it and Sea - salt and vinegar fudge and vanilla rock - well down well on the streets of Brighton but their trade team failed to give them the edge.
When it came down to the numbers Nebula made a total profit of £615.08 while Titan, who produced cappuccino and strawberry champagne-flavoured sweets, made £785.66.
Oliver took digital marketing manager Mukai Noiri and marketing marketing agency owner Paul Sullivan into the boardroom. Lord Sugar was unimpressed with their efforts.
But he finally aimed his firing finger at project manager Oliver, admitting he was "confused" over why he failed at the food-based task.
He admitted after the show that he "got flustered" and that "with a lot thrown at me I slightly began to panic".
Rebecca Jeffery, of Asby near Lamplugh, was also on team Nebula but managed to survive Lord Sugar's wrath.
Again, she took up a pitching role playing her part for the team selling to traders.
The 31-year-old, who runs Fi and Becs Design & Marketing with her sister in Manchester, is still in the running for the £250,000 investment.
The Apprentice continues on Thursday at 9pm on BBC One
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