SUPPORT your local boozer and keep community facilities alive – that’s the message from Kendal Calling festival organisers.

The festival has created a new ‘Kendale Trail’ across the north west with prizes on offer to pub customers who collect tokens, including tickets for the festival.

Director Ben Robinson said that local pubs are important to the festival and audiences.

“We have had a real ale bar at the festival since 2008 - our audience likes a good pint of ale, and the ale bar has always been a big feature of the festival,” he said.

“The local pub scene is really important to us. We started out by putting on nights in local boozers, and it is a big part of Cumbrian culture. It is really important for us to encourage people to go out, get away from their mobile phones and have a chat and a night out.

“In the early days of Kendal Calling a lot of our best ideas came from sitting around in a good boozer! We thought it would be a good idea to encourage local communities to go out and support the local boozer, and drink responsibly of course!”

The new trail, which celebrates 15 years of Kendal Calling, is being created along with the Lancaster Brewery.

There is also a charity element to the initiative - pubs on the trail will be serving the festival’s own ‘Kendale’ IPA, with 10p of every pint sold donated to Guide Dogs for the Blind.

The Trail gives customers who buy six pints of Kendale the chance to win the ultimate music and ale fan experience at Kendal Calling, with a prize consisting of four weekend tickets, a £200 bar tab and a bar at the festival renamed after them!

All Kendale Trailers must pick up a limited edition Kendale beer mat from one of the Kendale pubs, collect six Kendal stamps from selected pubs and send a photo of the fully stamped beer mat to Kendal Calling Facebook, Twitter, Instagram or via email at hello@kendalcalling.com by June 30.

There are six unique Kendale stamps available from certain pubs on the trail, named after six artists performing at the festival - Supergrass, Stereophonics, Foals, Primal Scream, Blossoms and Dizzee Rascal.

Each pub with a Kendale stamp will provide one stamp per pint of Kendale purchased. Kendale beer mats are available from all Kendale pubs, customers need to simply ask for one at the bar. More info can be found at kendalcalling.co.uk/kendaletrail

Mr Robinson added that plans for Kendal Calling 2020 are on track.

“Plans are well underway. We have got some exciting new additions this year which we will be revealing soon.,” he said.

Pub boss at the No. 10 Ale House Adam Morland is thrilled to be a part of the Kendale Trail, having had his own life-changing Kendal Calling experience three years ago:

He said: “The team at No. 10 Ale House is so excited to be part of Kendal Calling’s Kendale Trail, to celebrate 15 years of the festival! Kendal Calling has a special place in mine and my wife’s heart, as we got engaged there at our first festival together!”

Pubs taking part in the trail are:

Masons Yard, 24 Stramongate, Kendal

Millom Rugby, Sea View, Millom

The New Union, Windermere Rd, Kendal

Kendal Rugby Club, Shap Road, Kendal

Yellow Earl, Lowther St, Whitehaven

Merchants 1688, Castle Hill, Lancaster

The Study Room, Church St, Lancaster

Holme Social Club, Station Road, Holme

Owd Nells Tavern, St Michael’s Rd, Preston

The Red Fox, Liverpool Road, Neston

Vinyl Tap, Adelphi Place, Preston

The Old Post Office Ale House, Manchester Road, Rochdale

The Kicking Donkey, Narrow Moss Lane, Ormskirk

The Crossing Micropub, The Shore, Lancaster

Elletson Arms, Lancaster Rd, Preston

Lancaster Brewery, Wyresdale Rd, Lancaster

Masons Freehouse, New Road, Ingleton

The Bridewell, Campbell Square, Liverpool

Holiday Inn, Haydock Lodge Lane, Newton-Le-Willows

The Sun Hotel & Bar, Church St, Lancaster

No 10 Ale House, Park Rd, Lytham St. Annes

The Berkeley, Wallgate, Wigan

33 Oldham St, Oldham St, Manchester

Market Ale House, 33 Hough Lane, Leyland

The Royal Oak, Standishgate, Wigan

Dog Inn, Market Place, Longridge