A popular shop in Cumbria is celebrating it's 40 year anniversary with an amazing giveaway to shoppers.

As The Entertainer celebrates 40 years in business this year, it is planning to give back to its shoppers who have made it a success by giving away thousands of amazing toys and holding celebrations across all of its stores.

There will also be a massive cash giveaway of £27,000 this Christmas.

Gary Grant, Founder and Executive Chairman of The Entertainer, said: “This is a huge milestone for us. With every passing decade we’re grateful to all customers existing and new and we wanted to do something special to celebrate.

"Our big weekend giveaway is all about giving back to our customers."

Customers are invited to their local store to join in the celebrations. Each store will be throwing a party and making sure every staff member and customer is in the mood to celebrate with birthday balloons, stickers, activity sheets and party music.

The nation’s largest family owned high street toy retailer has opened the giveaway up to all toys – meaning popular brands such as Disney, L.O.L Surprise!, PAW Patrol, CoComelon, Barbie and more can be taken home.

Four random lucky shoppers in EVERY store will be selected to win a gift voucher for The Entertainer, with the value of up to £40. Customers can enter in store by submitting their The Entertainer birthday card design.

Mr Grant added: "We’re looking forward to giving our staff and customers a fun filled weekend and putting smiles on the faces of young shoppers everywhere."