Brampton businesses have joined forces with Stagecoach to encourage Carlisle pensioners to enjoy a day out in the town next week.
They are holding a promotional day on Wednesday, October 6, with prizes and vouchers for older people travelling to Brampton by bus.
Local businesses are offering discounts and offers including free tea and coffee, hampers and half-price meals.
They will be offered to any OAPs travelling on the 9.45am and 10.45am services from Carlisle on Wednesday who will be greeted by the town crier when they arrive.
There will be tours of St Martin's Church at 11.30am and 12.30pm with time for a wander round afterwards, and local historian David Moorat will be in the hall with a display of photos and available to answer questions about the town.
Sofie L'Eau of All Things Tea, one of the businesses taking part in the event, said: "It's a really lovely little town to spend a bit of time in, especially if you come on a Wednesday when the local market is on.
"There is also culture to be had, Bonnie Prince Charlie's House to name one.
"It's never crazy busy, we are never overrun by tourists, which makes it always nice and relaxed to walk around."
Rob Jones, managing director of Stagecoach Cumbria, said: "Passenger numbers are growing and we hope initiatives like this will encourage more people to use their bus passes to enjoy the area and support local businesses.”
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