When it comes to shining a light on a flowering new business, there's no better example than Elliot's Plants in Penrith.
22 year-old, Elliott Dumbarton, has been running his houseplant supply store, on 4 Angel Lane, since the beginning of December, following a family move from Langholm, Scotland.
"I've been fortunate to be able to do what I like and it's going really well, having the privilege to wake up and enjoy going to work everyday is special," he said.
Elliott's shop specialises in plant features you can't really get anywhere locally, stocking everything from extravagantly-sized houseplants to quirky handmade wall-hanging moss boxes.
And his passion for the plant game, has always been innate.
"My grandparents have a background in horticulture, they taught garden design and my nanna is a gold medal winner at Chelsea, so I've been surrounded by it my whole life," he said.
The shop itself is housed in a beautiful 15th century building, framed excellently by big bay windows, allowing for plenty of light when it comes to the housed greenery - perfectly complimented by Elliott's mum and renowned artist, Julie Dumbarton's studio and art gallery in the upstairs premise.
"The premise on Angel Lane is perfect for both my mum and I, it's exactly what we were after and the people of Penrith are so supportive, I can't get over how nice the area really is," he said.
"There's no rivalry between businesses here, everyone just wants to help each other, that's what makes the place special," he said.
Looking forward, Elliott said he is "grateful" to be in a position to be able to showcase the work other local sellers within his shop.
"I'm really looking forward to working with other local businesses and people in the town, I've just started working with a local blacksmith who's making plant holders and I have plans to work with other people in the area who can make handmade plantpots - oh, and I'm really looking forward to Spring and Summer, so it's a bit warmer and I can have the door open and make the place even more inviting," he said.
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