FORMULA 1 star Lando Norris recently took a trip to Cumbria to shoot content for his side venture 'Quadrant' - and promises he will return.
The McLaren driver visited Cumbria to do a merch shoot for the Quadrant clothing and lifestyle collection.
They partnered with M-Sport and travelled to Greystoke Forest to shoot the pictures.
The decision to shoot in Cumbria was led by M-Sport, and Lando and the Quadrant team said: "The bonus was that Cumbria and Greystoke Forest provided the most incredible setting".
The Quadrant team thanked M-Sport for what they facilitated and allowed them to do as it 'would never have worked anywhere else'.
The shoot landed on the hottest day recorded in Cumbria last month, which Lando mentioned in the video.
However, looking back the team said: "Honestly the weather was an absolute blessing, shooting apparel in the rain isn't ideal and that was my biggest concern with the unpredictability of Cumbrian/British weather."
The team were thrilled with the results of the shoot saying: "To have the brand wrapped onto a M-Sport Rally spec Fiesta and raced around Greystoke for the day was a surreal experience for everyone involved in the Quadrant brand."
"Both the team and Lando came away from the experience speechless, and the quality of content generated from our days with M-Sport ultimately allowed us to sell the collection out in under an hour."
The Quadrant team said that Cumbria was the perfect setting for the shoot: "Greystoke Forest and the backdrop of Cumbria was a perfect mix and definitely a highlight for Lando and the team at Quadrant."
When asked if the Quadrant team and Lando will ever visit again, many Cumbrian F1 fans will be pleased to know that they will, saying: "Without a doubt, with the relationship we've built with M-Sport I'd like to think Lando and the Quadrant brand will be back in Cumbria in the not so distant future."
You can watch the full Youtube video here:
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