HOT on the heels of an internationally renowned travel trade exhibition in Tokyo, one of Cumbria’s leading tourism operators has launched a fresh campaign.

The campaign is to help bring new overseas business back to the county for 2023 - with a busy schedule of large-scale travel trade events in the coming weeks.

Lake District Estates, which owns the much-loved Ravenglass & Eskdale Railway and Ullswater ‘Steamers’, as well as several caravan parks, marina holiday apartments and shops operating as ‘Peter Rabbit and Friends’, was the only Cumbrian business attending the recent tourism EXPO in Japan this year.

Tourism EXPO Japan 2022 was a major four-day event bringing together professionals from the world’s tourism and travel-related industries.

The Cumbrian team focused on speaking directly with overseas travel buyers and reinforcing the Lake District’s popularity with the Japanese.

Head of marketing and business development at Lake District Estates, Rachel Bell, said: “These events are vital for not only reinforcing our existing commercial partnerships, but also establishing and developing business in new markets.

“Tourism EXPO Japan was an important foundation for the ongoing work we’re doing with overseas markets as we continue to build momentum and build back the confidence of international visitors following the pandemic.”

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