New research has revealed Helen Skelton is the fourth highest social media earner on Strictly Come Dancing this year.
Research conducted by comparison site JohnSlots examined the social media profiles of every contestant and professional dancer on the current season of Strictly Come Dancing, as well as influencer marketing calculators to establish which star is the most influential on social media and how much they can earn per sponsored post.
Helen, who is paired with professional dancer Gorka Marquez, can expect to make up to £1,518 per sponsored post due to her 348,000 followers and 3% Instagram engagement rate.
A spokesperson for JohnSlots commented on the findings: “With the 2022 series of Strictly Come Dancing in full swing, this research dives into the earnings of both the contestants and professional dancers on the show, to reveal how much they can earn outside of our screens every Saturday night.
Millions of viewers will tune in every week to watch the hit BBC series, suggesting that the contestants and professionals can expect to gain an even higher follower count across social media, which will in turn increase opportunities and influence for the star’s outside of the dancing season.”
READ MORE: Helen Skelton left emotional on BBC Strictly Come Dancing from Gorka Marquez's message
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