Keswick’s Alhambra Cinema is inviting people to fall back in love with cinema this summer with a Five-pound Friday deal.

Falling attendance and soaring energy bills are causing havoc in the industry on the cinema industry, and to fight back, cinemas across the country are getting bums back on seats with deals and offers. 

Co-owner of the Alhambra, Jonathan Moore, said: "Nothing beats a trip to the cinema.

"In our newly refurbished cinema you can sink into our luxury seats, enjoy a drink from the bar and immerse yourself in the full big screen experience. No interruptions, just you, your friends and the movie.’

Jonathan says he hopes people will reconsider visiting their local cinema, especially as there’s a wealth of great films being released this summer, the production of many of which were held back until now because of the Covid lockdowns in previous years.

Every film ticket on Fridays will cost just £5 at Keswick's beloved picturehouse, including the latest blockbusters such as Harrison Ford returning to his starring role as Indiana Jones and Tom Cruise’s eagerly anticipated Mission Impossible film, partly filmed in the Lakes. 

READ MORE: Penrith's Lonsdale Alhambra cinema trialing £5 tickets

The cinema hopes to encourage local residents to take up the offer. 

“Changeover day in Keswick is Friday; tourists are coming and going and we know that the cinema has always had a proportionately greater local audience on Friday,” said co-owner Carol Rennie.

Alongside the blockbusters there’s a wealth of other films, including indie and world-cinema choices, live events and concerts and family and kids films throughout the summer, including some screenings each week with subtitles for those who prefer them.

With the cinema fully refurbished and getting five-star reviews Carol and Jonathan hope this scheme will help Keswick rediscover its love of cinema this summer.