Helen Skelton, known for her roles on shows like Countryfile and Strictly Come Dancing, has revised a social media post after it was found to breach BBC advertising guidelines.

Helen had included specific clothing brands in her recent Instagram posts relating to a stint on the show Morning Live.

She appeared as a stand-in presenter on the BBC One show.

In her initial Instagram post, she expressed her gratitude for the chance to join the show and shared her excitement for the upcoming holidays.

She wrote: “Thanks for letting me join in @bbcmorninglive… Been a treat to share some mornings with you.

“Holiday mode activated….. Shout out to grand parents making it all poss… work hard to play hard. #telly #morninglive #morning #thejuggle #schoolholidays”.

However, the tags linking the brands were subsequently removed.

In a statement given to The Independent, a BBC spokesperson said: “Helen pays for the clothes she wears on the show and does not have relationships with the brands tagged.

“She has now removed brand mentions from social posts linked to the programme.”

BBC guidelines explicitly prohibit the promotion of products, goods, services, or clothing by on-air talent.

As the BBC is publicly funded, it prohibits commercial advertising or product placements in its media output.