WORKINGTON Town Rugby Club’s 2024 kit has been revealed, with new official shirt sponsors Fibrus Broadband proudly cementing their commitment to the club and the county.

The Full Fibre broadband company has secured the front of shirt spot on the kit for the next two seasons, having already invested in the club, with the ground now known as the Fibrus Community Stadium.

The company is currently sponsoring the new ladies’ team, who were able to play their first ever competitive league game last season, thanks to Fibrus’ investment in the club.

Players modelled the new shirts as they checked in at the rugby league club on Saturday as the countdown to the new season begins.

Graeme Peers, Director and Commercial Partnerships Manager at Workington Town RLFC, said: “We are delighted to strengthen our partnership with Fibrus Broadband after a successful first six months working together.

“Fibrus will be our principal front of playing shirt sponsor for Workington Town RLFC men’s team for the next two seasons, meaning both the Workington Town men and ladies will play with their logo at the Fibrus Community Stadium.

“We would like to place our sincere thanks to Stephen Calvin at Myers and Bowman Toyota for their sponsorship in the 2023 season and their support off the field over recent years.” he added.

Chris Collins, Head of Network Build and Maintenance, Cumbria, at Fibrus, said: “We’re proud to be partnered with Workington Town, and to be represented by the club on the front of their kit for the upcoming seasons.

“Sport – much like broadband – is about bringing people together and uniting communities.

“Workington Town Rugby Club acts as a hub for the local community here, and we too have an important role to play in the wider community as we continue to build critical infrastructure across Cumbria.

“As such, while we rollout our network to over 5000 homes in Workington, we are delighted to support the Club, while it serves communities, both on and off the pitch.”

Fibrus has further demonstrated its support for Cumbrian sport this year by launching its Play it Forward fund, which has been providing grants to nearly 20 Cumbrian grassroots sports clubs. It also sponsors the Fibrus 100, the first Cumbrian cricket league for girls. 

This investment sits alongside The Fibrus Community Fund, in which Fibrus have invested £60,000 this year to tackle digital poverty across Cumbria.