A marketing agency has named an organisation focused on men’s mental health as its charity of the year.

The partnership between Carlisle based Prospus Marketing and Offload Cumbria aims to bolster awareness around male mental health issues.

The organisation dedicated to assisting men dealing with mental health challenges was established by founder Liam Edmondson in 2019.

He said: "There’s no magic to it - lads simply share their problems and literally offload the weight they’ve been carrying around."

The charity was created to bridge the gap between self and professional help for men in Cumbria grappling with mental health issues.

It encourages men to talk and provides support to make them feel less isolated.

Mr Edmondson launched the charity based on personal experiences and the perceived lack of effective support.

Formerly a police special constable and emergency medical technician, he has endured mental health battles of his own.

Mr Edmondson said: "After developing PTSD, I found that there can be a lack of appropriate support if you don’t tick certain boxes."

Offload Cumbria conducts three weekly peer-to-peer group support sessions in Carlisle and Penrith.

The sessions are free and present a supportive and casual space for men to connect during challenging times.

Mr Edmondson encourages men grappling with mental health to attend a session.

He added: "I would encourage any lads out there who are struggling mentally to come along to a session and see what we’re all about.

"Our friendly group is here to help you deal with some of life’s challenges - think of us as a mate who will hear you out and never judge you.

"If you’re simply looking for some moral support, Offload is here for you."

Elizabeth Fisher, director of Prospus Marketing, said: "Supporting a men's mental health charity is not just a cause; it's a commitment to the well-being of those who matter most to us.

"By championing this important cause, we aim to contribute to a world where men experience mental health support and feel supported in both their personal and professional lives."

Prospus Marketing plans to contribute its expertise and resources in aiding Offload Cumbria to extend its reach in the community.

Ms Fisher added: "Through our joint efforts, we aim to reduce the stigma surrounding mental health challenges and encourage more men to seek the support they need."

Mr Edmondson added: "We are thrilled to have the support of Prospus Marketing.

"This collaboration will certainly help us reach more individuals, offering them the understanding and support they need during tough times."

The Office of National Statistics indicates a suicide rate in Cumbria 50 per cent higher than the national average.

For further information, visit the Offload Cumbria website.