A leading accountancy, business, and financial advisory firm has established a first by becoming the first UK accounting firm to join the Institute of Customer Service (ICS).

Armstrong Watson's membership is part of their ambitious goal to be regarded as the best financial advisory firm to deal with, delivering the best client experience in the UK.

According to Paul Dickson, the firm's managing partner and CEO, this membership is instrumental in the journey to achieve this goal and outshine competitors.

Mr Dickson said: "We’re proud to become the first accountancy firm in the UK to join the Institute of Customer Service.

"This will differentiate Armstrong Watson from our competitors and help us to achieve our growth objectives."

He has identified several reasons for joining the Institute of Customer Service.

Principles among these are understanding the firm's service strengths, recognising areas for improvement, and tapping into the benefits of having profound insights to enhance service performance in the professional services sector.

The ICS is the professional customer service body in the UK.

Jo Causon, its CEO, states that Armstrong Watson's membership will enable it to identify key areas to enhance its current service offering.

Ms Causon said: "By joining the Institute of Customer Service, Armstrong Watson can identify key areas to improve and elevate their current service offering, and demonstrate a clear statement of intent."

Membership at the Institute of Customer Service gives Armstrong Watson voluminous resources, training, insights, independent benchmarking alongside high-level advice and counsel to deliver world-class customer service.