A Cumbrian entrepreneur is aiming to redefine the way people experience food in the region through his new business.

Aaron Groggins is the man behind Eat Street Cumbria, a unique initiative which he hopes will be unlike anything the region has ever seen before. 

The entrepreneur, who is a driving force behind pioneering social enterprise Lakeland Life, wants to bring together the area's favourite eateries under one vibrant roof, in what will be a celebration of food, flavour and nightlife in Cumbria.

This initiative is aimed at empowering local businesses and stimulating the Cumbrian economy by providing a platform for growth and innovation.

Aaron said: “Cumbria has so much to offer in terms of food and culture. Eat Street Cumbria is about showcasing that potential, supporting our local businesses, and creating a hub where people can come together to enjoy great food, music, and company.”

Aaron has a passion for food in CumbriaAaron has a passion for food in Cumbria (Image: Supplied)

The concept is simple yet innovative: a one-stop destination where food lovers can indulge in a variety of cuisines, all curated from local eateries and aspiring restaurateurs.

Aaron added: "A lot of talented chefs and food entrepreneurs have great ideas but lack the means to take that next big step.

"Eat Street Cumbria gives them a stage to shine on, without the high stakes of opening a full-scale restaurant from the get-go."

The initiative is coming to Whitehaven soon (Image: Supplied)

Eat Street Cumbria is offering a platform for local businesses to thrive, and has already seen over 10 popular local eateries sign up, including Jammie's Deli, Candy Cabs Cumbria and Secret Escape Events.

Aaron said: “We’re not just building a market; we’re building a community. I’m driven by a love for this region and its potential. I believe that when we lift each other up, incredible things can happen.

"Eat Street Cumbria is a testament to that belief—it’s about taking risks, embracing creativity, and building something special together." 

The young entrepreneur plans to expand the concept across other towns in the region and is set on making a lasting impact by celebrating local talent and supporting small businesses.