Helen Skelton has been targeted by several X accounts using her likeness to promote fake stories.

The Carlisle-based presenter went viral this morning on X, formerly known as Twitter, after users spotted a trend of fake stories using Skelton's likeness.

Such ads used the headline 'Helen Skelton was caught in bed with...' alongside a clearly photoshopped picture of Skelton.

After the trend was noticed, users flocked to slam the platform and others even reported the scandal to Chancellor Rachel Reeves.

One user addressed Reeves directly: "@RachelReevesMP @ASA_UK can’t something be done to better regulate online advertising? These examples are from Twitter. Helen Skelton appears to be particularly targeted with these “advertisements” at present."

Another commented: "I’ve reported several of these anti @HelenSkelton adverts myself this morning using the built in X reporting system. What a disgraceful and unacceptable situation it is."

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Elon Musk, the owner of X, has come under heavy fire for allowing his brand of 'freedom of speech' to have adverse effects.

Someone directed their complaints at Musk directly: "Indeed. 'Freedom of Speech' for Musk means allowing all kinds of cons and potentially libellous claims. Helen Skelton etc can only really do something if they take legal action, as Musk doesn't seem to understand common decency."

Another called for Skelton to sue Musk directly: "Anyone else really like to see Helen Skelton take balding hellsite overlord @elonmusk to the cleaners?"

Skelton has yet to respond to the slurry of fake posts being distributed on X.