Asda has launched a new range of 'Exceptional' mince pies, made by a family-run bakery in the hills of Cumbria.

Created by Bells of Lazonby bakery in Cumbria, the mince pies are made from scratch in small batches and finished by hand.

Established in 1946, the bakery began as a small outlet and shop, attached to the family home and nestled in the atmospheric hills of Cumbria. 78 years later, the family still live in Lazonby and dedicate the same passion to creating much-loved mince pies. 

The bakery and Asda have now unveiled three new mince pie flavours ahead of Christmas including Fig, Whisky and Spiced Honey, Toffee Apple Spiced Crumble, and Frangipane & Amaretto.

Following the success of last year’s signature flavour, Asda has launched a new-for-2024 flavour combination that runs through the retailer’s festive appetisers, mains, desserts - and of course, mince pies.  

This year’s flavour, Fig, Whisky and Spiced Honey, is infused into the traditional Christmas treat in the all-new Exceptional Whisky, Fig and Spiced Honey Mince Pies. The all-butter shortcrust pastry is combined with fine Scotch whisky-infused fig mincemeat filling, topped with almond Florentine with chilli powder, spiced honey and a sugar dusting.  

Shoppers can top with the Exceptional Extra Thick Fig, Whisky, and Spiced Honey Cream - thick British cream has been delicately blended with figs, whisky, honey and chilli spice for a deliciously sweet, fruit flavour. 

For the 28 per cent of Brits who say a mince pie isn’t a part of the festive season the Exceptional Toffee Apple Spiced Crumble Mince Pies (£2.50/4pk) is unique, non-traditional flavour that could be a game-changer. Made with all-butter pastry with a British toffee and apple filling and topped with a spiced pecan crumble with a sweet dusting.  

Following the thread of indulgence, the Exceptional Frangipane & Amaretto Mince Pies (£2.50/4pk) are the perfect choice for those who enjoy a boozy twist on a classic. These all-butter pies are filled with Amaretto-infused vine fruit and citrus peel mincemeat and topped with all-butter frangipane and flaked almond.

The mince pie range is available online and in-store now