A Carlisle-based company is launching its own brand of home stereo.

Peter Tyson, a family-owned business that has been dealing in quality TV, hi-fi, home cinema, and appliances for nearly 50 years, is introducing Fell Audio.

The brand is inspired by the Cumbrian landscape and aims to take on some of the world’s largest manufacturing heavyweights in the hi-fi industry.

Luke Tyson, who led the project, said: "Fell Audio is truly a passion project for us.

"After selling stereo systems through our stores for decades, it became clear that great-sounding hi-fi at an affordable price is no longer being made here in the UK.

"We wanted to change that and offer people something British-built to start their hi-fi journey with.

"We’re so proud of the results."

Fell Audio will launch the brand with a stereo amplifier and a matching CD player, with a streamer unit following in 2025.

The units have a retro-modern aesthetic, inspired by the golden era vintage hi-fi of the 1970s, but with modern touches, clean lines, and capacitive-touch front panels.

The Fell Amp features plug-and-play connectivity for turntables, Bluetooth convenience for music streaming, and headphone outputs for personal listening.

Mr Tyson said: "We worked closely with our manufacturing partners to produce something that was modern, great sounding, long lasting and affordable.

"Importantly we also created products and packaging that are sustainable."

Fell Audio aims to protect the natural world by building each product with repairability and sustainability in mind.

Most components are sourced from the UK to reduce air miles, and the products have been designed to be repairable if needed.