The owners of Carlisle United's opening-day opponents Crawley Town have apologised for a video about the Blues they admit was in "bad taste".

A "scouting report" saw an American man dressed as a red devil and spouting bizarre abuse about United.

It attracted derision from many Blues supporters online with a number of Crawley fans also expressing their embarrassment at the video.

It was posted on the social media channels of the club's USA cryptocurrency-group owners WAGMI United on Thursday.

But they have since taken down the film and admitted it was not "on brand" for English football.

"We want to apologize to the fans who found a video posted earlier to be in bad taste," wrote WAGMI on Twitter.

"We’ve heard you, need to do better and promise that next week’s Leyton Orient preview will be more on-brand for English Football."

The strange video saw a horn-wearing, spirit-drinking red-clad man asking "Why do we hate them?" regarding Crawley's first League Two opponents Carlisle.

He went on to list a series of 'reasons', including United's nickname of The Cumbrians, their position near the Scottish border and the city motto Be Just And Fear Not..

Blues fans piled in on the WAGMI video, describing it as "unfunny" and an "embarrassment".

While some WAGMI followers disagreed, the backlash was enough for the film to be removed.

The cryptocurrency group bought Crawley earlier this year and are overseeing a range of initiatives for fans who buy NFTs [non-fungible tokens] as well as season-ticket holders.

They have made waves in the League Two transfer market this summer, including the signing of last season's top scorer Dom Telford from Newport County.