British mineral water brand Aqua Pura has joined forces with Un-Limited Motorsport for the British Touring Car Championship season.
The partnership will see Aqua Pura's logo plastered on driver Daryl Deleo’s helmet, the Cupra Leon car's body, and displayed in VIP suites and pit garage.
Deleo is set to race in North Yorkshire, Scotland, Donnington, Silverston and Kent before crowds estimated at 300,000.
BTCC, globally televised to 55 nations and drawing four billion average viewers, is set to be streamed live on TikTok this year.
Chris Trickett, commercial manager, at Un-Limited Motorsport said: "We’re delighted to announce Aqua Pura, one of the fastest growing British natural mineral water brands in the UK, as our latest partner in the BTCC.
"We’re extremely excited to partner with Aqua Pura and will be helping to educate race fans about the links between water, hydration, wellbeing, water safety, efficiency, and sport throughout this season."
Aqua Pura marketing manager, Terri Cooper said: "Of course we got into gear to agree to this sponsorship deal. The brand awareness opportunities and the ability to interact with race goers on our sustainability and hydration messaging are very clear and we’re thrilled to be on board."
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